Reasons why movies are released on Friday in India
One of the biggest reasons as to why movie releases are done on Friday in India is due to timing. Most Bollywood films begin filming around September or October, with most shooting taking place from November through May.
Filming for these productions can take anywhere between six months and two years depending on what stage they reach. The final cut of the film is usually completed by March or April, making it hard to get the film into theatres before summer when many people have time off work!
Another reason is that Indian festivals occur every year during different times of the year. This gives filmmakers the opportunity to release their movie at a time when there’s less competition at the box office. And while some may consider this practice unethical, you have to remember that not all countries use holidays like we do here in America to determine when their summers are!
Movie studios want to release their movies on a day when the maximum number of people are out to enjoy themselves
As we know, most major movie theaters in India are owned by either big business or large corporations who have invested heavily in them. These companies make money off of the theater fees for watching a movie, as well as through advertising during the film.
By releasing a movie on Friday, they can capitalize on the late nights that people will be having after work, or because Fridays are usually a rest day at the end of a week, or even because it is common practice in India to eat lunch around 2 p.m., leaving very little time before bedtime.
This isn’t just limited to national holidays, either – many working adults here in India keep early mornings as their “work hours,” so there’s always someone awake past noon. This helps movie studio profits since more people mean more income for them.
Moviegoers are more likely to go to the movies on a weekend
This week’s movie release is particularly special as it happens to be India’s biggest ever opening weekend for any film! The movie in question is called Bollywood Superhits, which released this Friday nationwide across 1,100+ screens!
Bollywood Superhits is an action comedy about three criminals who form a band together to pull off one of their heist schemes. While the movie follows all sorts of different genres (romantic drama, sci-fi adventure, etc.), its main plot features an iconic scene where our heroes steals the most expensive car in the world!
The reason why this particular car theft scene was included in the script is because the writers had written a similar scene earlier in the screenplay that got stuck. So they rewrote the entire third act around this stolen vehicle scene!
A few weeks before filming, the makers held a test run with the same car at a closed studio. They filmed the car chase here first so everything matched up!
Most people are not working on the weekend
Many of you may have noticed that most major movie releases in India occur on a Friday or Saturday, with very few being released on a Sunday. This is because most people do not work on the weekends!
The film industry here in India is quite expensive, which means it is heavily subsidized by tax payers like yourself. The government provides money for production, advertising, marketing, etc., so companies use this to make up for the rest of the costs.
This is why we usually see at least two big advertisements per day almost every channel you watch TV on. All these ads together cost lots of money, and thus the media company makes money off of it via revenue shares and royalties.
So how does this relate to your personal life? If you don’t work on the weekends, then you can’t earn any money during those days! Thus, the media company that invests in movies doesn’t get their investment back unless they release the movie on a Tuesday or Wednesday, making more time for watching the films.
Another reason why this happens is because many actors and actresses need time to prepare for their respective roles before filming starts. These individuals are paid relatively well, but not enough to live on alone, especially since most of them aren’t rich themselves.
General members of the public supporting an actor through donations isn’t too common either – even though someone might be donating to one person, there could be several other people who
Some people prefer to go to the movies on a Friday
Many Indians enjoy going to the cinema on a Friday night because it’s usually less crowded than other nights of the week.
There are also some who like the early start, as most weekend mornings begin at around noon or even later.
Some cultures have traditions of celebrating an event by going out for that event on the day of the event — in this case, “going to the movie” is the event, so they hang out before the movie!
Saturday and Sunday, especially during summer months, can be very busy due to all the things people do after the movie (or morning workout, etc). So, many people choose to go to the movie on a weekday when there’t as many distractions.
To increase ticket sales
The reason why most movies in India are released on Friday is because of how business works for movie theaters. Movie theatres make their money off two things: tickets and snacks.
Theatre owners know that people go to the cinema to eat junk food, so they try to get as many people into their theatre as possible by offering low-cost or free snacks. This way, more people will come to watch a movie and eat something while you earn some revenue!
On average, a movie theater charges around 250 rupees (about $3.75) for popcorn and soda, which makes up about one third of their total budget. The rest comes from advertising and income generated through other services, such as watching TV or reading books while you wait for the next movie to start.
Saturday and Sunday are usually very slow days at the box office, therefore, most film studios release their films either on Saturday or Sunday to maximize profits. These theories have been proven time and again!
To increase revenue
The movie industry in India is quite complicated. There are two main reasons why most movies here are released on Friday. First, it is their standard operating procedure (SOP). Second, it makes money for them!
The first reason seems obvious, but it’s important to understand how crucial timing is to an actor or filmmaker.
A lot of things depend on when a film releases — where it gets showered with attention, where people can watch it, and so on. This includes marketing strategies like TV commercials and trailers, as well as word-of-mouth promotion.
Since most actors and filmmakers hold large amounts of respect for one another, they spend lots of time together outside of work. Having a popular movie out at a certain time helps these relationships be built even more strongly.
And while some may think that waiting until Sunday would be better because there’t too many shows then, this isn’t always the case. On Sundays, people tend to stay home and enjoy each other’s company instead of going out to theaters.
On average, Americans spend just over half an hour longer in bed after sleeping than they do before sleep, according to Harvard Medical School. So if you were planning on staying in and watching Netflix, you might not get much done afterward.
Dawn of the Dead was originally supposed to come out on July 4th, 2004, which is considered its release date due to September being National Get
To increase DVD sales
The reason why most movies in India are released on Friday is because of business. Studios want as many people to watch their movie as possible, so they release it on a day that has the highest number of people awake.
Most Indians work 9–5 Monday through Thursday, making Fridays one of the few days where there’s an opportunity for almost everyone to see the film. This is especially true during the summer season, when people have more time to devote to entertainment due to the warmer weather.
Furthermore, Indian cinemas usually stay open late enough to allow people who work early the chance to see a movie before heading home from work. So even if someone doesn’t get off work until 5 p.m., they can go check out a movie!
Video: How Marketing Influences Movie Releases
To increase streaming sales
As mentioned earlier, most movie studios have found that releasing their films on Friday is one of the best ways to promote their products. This article will discuss some theories as to why this is!
The first theory is what we referred to as The Status Effect. This happens when people associate an item with a status symbol. For example, if you place a new expensive phone in your hands, other people may give it more respect because they perceive it as something valuable.
By having our media go up for sale on Friday, people feel like they must buy it before the next big event (the holiday season or another big release). This creates more traffic at the stores and online sites, making it more likely someone will purchase it.
Another theory is called The Deadline Theory. This goes along the same concept as the Status Effect, but instead uses timing as the reason for the effect.
This says that since there’s a limited amount of time until a certain thing happens (e.g., Christmas), people want to be sure to take action ahead of time to improve their position. By putting the product on sale on Friday, they can do so.